范文一
dear sir or madam,
a teacher of “advertising” and “marketing”, i’m very pleased to recommend to you a student like ms li, who has a strong interest and great potential in marketing management, and her pursuit of further studies in marketing management under your MBA program.
ms li impressed me the most for her strong interest in marketing. in both the courses “fundamentals of advertising” and “marketing communication” i taught, her grades are the highest in her class. after conclusion of the two courses, she has continued to study from me “marketing communication”, an emerging branch of study in china. besides what is taught in class, she often discusses with me various problems in marketing she has met in her internship and practice and tries to find solutions together with me. during her internship at an insurance company, she successfully designed a new marketing model for the company with her knowledge and insightful understanding of the business. i believe her strong interest and ability will be critical for her further achievement in this area.
ms li is very imaginative and innovative in her study and work. this is another advantage for her study and career in marketing management. i can still remember her superb performance in the conclusive phase of the course “advertising”. i placed students into different groups and required each group to design a marketing solution for classroom demonstration and presentation with the aid of multimedia tools. ms li gave us a surprisingly informative and innovative solution in her presentation on behalf of the group she led. her speech-making skills added to the charm of her presentation. her demonstration and presentation is the most interesting and vivid one as well as the most satisfactory one i have received in my decades of teaching career. her oral competency is no doubt another important supporting factor for a successful career in marketing in the future.
based on many years of teaching experience of mine, ms li is a marketing management talent with great potential. i fully support her choice to study abroad. your outstanding mba education system and rich experience will provide a most beneficial environment for her to bring into full play her potential in marketing management. frankly speaking, china started late in its study in marketing management. our theoretical system is still far behind those of developed countries in the world and lacks integrity. the course “marketing communication” i spearheaded in the guangzhou region is the latest effort in china for study and development of modern business theories. however, i’m fully aware at the same time that the course still calls for further improvement, e.g. incorporation of more high-profile and realistic cases that are badly needed in china today. therefore, i do hope that ms li will continue with her study of and research in marketing communication in the future and introduce the latest achievements in the world to china.
yours faithfully
范文二
dear admissions committee:
among all the students who have received my instruction in the courses of “international marketing” and “strategic management” at abc university, mr. john doe is one of the few who stood out and left with me a positive impression. therefore, i am confident to recommend this young man to your prestigious mba program.
john is a bright and aggressive individual who possesses a strong motivation to learn and excel in his course work. unlike most of his peers, who gained knowledge merely from school lecturing, john would spend a great amount of efforts and time in reading outside articles and textbooks and share his ideas with the class. in addition, as an open- minded individual who never let go any learning experience, john often came to me discussing various questions and problems he encountered in his coursework.
i would like hereby to draw upon an instance that i believe fully exemplifies john's academic ability. while attending my class he presented an excellent report focusing on the research of the european community (ec), in which he shared with us his careful observations on ec, and proposed a number of innovative suggestions for taiwanese industries that wished to gain successful presence in that market. having noticed his superior ability to conduct independent research studies and to support his arguments with logical quantitative analyses, i recommended john to submit his paper to the accounting & statistics quarterly published by the executive yuan of r.o.c.. needless to say, john has acquired very high marks in both of my courses.
the very positive impression made by john has been repeatedly re- enforced by his strong performance in various extracurricular activities. john has managed to earn full confidence from me in his sound managerial potential by demonstrating an intelligence, aggressiveness, and leadership quality in both academic and extracurricular contexts.
in general, i consider john a very promising applicant to your esteemed mba program. i have the least reservation on his potential to succeed in his future educational as well as professional pursuit, and will be more than happy to discuss with you any matters pertaining to this reference letter.
sincerely yours,
_______________________
jerry smith, ph.d. professor
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