1)強調你的優勢，但不要重複你的 簡歷 。
reiterate your strength but don’t repeat your cv.
一封完整的自薦信應包含以下要點：你所申請的職位；你為什麼認為自己是合適的候選人；以及你的職業技能和優勢是如何匹配 招聘 要求的。請記住，你是在“詮釋”你的 簡歷 ，而非重複其中內容。
your cover letter should include information on what position you are applying for, why you think you are the right candidate, and how your skills and strengths match the criteria listed in the job posting. remember, you are interpreting your resume, not repeating it.
2)個性化，但切勿過於私人化。
get personal but never be too personal.
自薦 信是僱主對你增進了解的有效工具，包括你的職場個性、業務強項和工作激情。然而，在信中暴露過多個人信息卻是大忌。這也許讓你看起來不夠職業，還可能影響僱主對你的能力做出客觀判斷。
cover letter is an effective networking tool for the employer to learn more about you, including your business-related personality, strength and passion for the job. however, disclosing too much personal information in cover letter is a taboo. it would make you look unprofessional, and may distract the employer from making an objective judgment on you.
3) 自薦 信應簡明易讀。
make it easy to read.
人力資源經理沒太多時間讀一封宂長的 自薦信 ，因此請以醒目形式簡明扼要地列出關鍵信息。在逐條闡述與職位相匹配的個人優勢和技能時，採用“子彈式圖標”分段是不錯的選擇。要避免使用長篇大段文字、複雜花哨的字體、表情符號、不適宜的郵件地址、過期的聯繫方式。讓你的 自薦信 易讀易懂。
a hiring manager won’t have too much time to read a lengthy cover letter, so make your key points in striking and orderly ways. use bullets to break up the text could be a good choice when explaining your strengths and skills that match the position one by one. avoid using large blocks of text, ornate or gaudy fonts, emoticons, inappropriate e-mail addresses and expired contact ways, so as to make your cove letter easy to read and understand.
4) 自薦信 也要個性化定製。
customize your cover letter.
藉助自薦信模板開始寫作顯然更容易些，它能確保所有核心信息無一遺漏。但請記住，自薦信一定要能體現你的獨特優勢，否則完全沒必要寫這個玩意兒。如果你的自薦信要寄給某位聯繫人，別忘了在信裏提到他的名字。
it is easier to start with a cover letter template to make sure all the key points are included, but do remember to customize your cover letter to show your uniqueness, otherwise there is no need to write such a thing. if you have a contact person for your letter, be sure to include their name in your letter.
5)事先做好調研工作。
do research in advance.
在寫自薦信之前，儘可能多地蒐集關於應聘公司和人力資源經理的信息，以便用“親愛的某某先生/某某女士”作為抬頭，將自薦信寄給某位負責 招聘 的特定個人。再次核對 招聘 規定，以確保自薦信的寄送格式萬無一失(附件或文本形式)。
before you write, find out as much as you can about the company and the hiring manager, and then you can start your cover letter with“dear mr green/ms flower”to address it to the individual responsible for hiring. check the recruitment rules of the company to make sure you send the cover letter in right format (attachment or text).
6)解釋你的職場“空窗期”。
explain your employment gap.
有些自薦者最近可能有一段職場“空窗期”，比如被裁員或解僱以至於半年沒有工作；或者當了三年的全職母親。你可以在自薦信中坦誠地解釋這段職場空白，這是個機會。
some job applicants may have recent gaps, such as being laid-off and unemployed for half a year, or being a full-time mother for three years. cover letter gives you an opportunity to explain an employment gap in a sincere and honest way.
7)用語需彬彬有禮。
be polite.
自薦信是幫你樹立良好第一印象的最佳機會，因此一定要注重禮節。別忘了開頭的問候和結尾的致意。你可以這麼來收尾：“謝謝您的考慮”、“期待收到您的回覆”或“您真誠的xxx”。
your cover letter is your first and best chance to make a good impression, so be polite. don’t forget the salutation opening and complimentary close parts. you may conclude your cover letter by“thank you for your consideration”,“looking forward to hearing from you”and“respectfully/sincerely/courteously yours”.
8)檢查拼寫錯誤。
check errors.
最後，在寄出你的簡歷和自薦信之前，多花一分鐘時間檢查拼寫錯誤或邏輯漏洞，這不會是無用功。祝你好運！
finally, take one more minute to check spelling mistakes or logical flaws of your cv and cover letter before you send them out. good luck!
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